The e-commerce market in the United Arab Emirates (UAE) has seen exponential growth in the last couple of years. While an earlier report in 2022 by the Dubai Chamber of Commerce predicted that the UAE e-commerce retail market would reach $9.2 billion by 2026, the growth has been so phenomenal—it reportedly crossed $11 billion in 2024 itself and is expected to reach $25 billion by 2029 with an annual growth rate of over 12 per cent as per some estimates and industry sources. 

Further bringing tremendous optimism to the growth story of e-commerce in the UAE, another significant study was done by EZDubai, a dedicated e-commerce zone in Dubai. The study concluded that the total size of the e-commerce market in the UAE reached AED 27.5 billion in 2023, with projections to exceed AED 48.8 billion by 2028, as mentioned in their e-commerce in the Middle East and North Africa 2023 report.

Various other market studies by the government and independent agencies like Euromonitor, Statista, Mordor, etc have recognized this rapid expansion of the e-commerce opportunity in the UAE.